Cash Bases and Vensafe Partnership
Cash Bases Company Information
Vensafe Company Information
Vensafe Product Overview
Vensafe’s vision ‘We will make retailers more profitable’
fits well with Cash Bases' mission to
'Optimise Efficiency and Security at Point of Sale'.
Vensafe chose Cash Bases as it's UK distributor
because of this fit and because of Cash Bases' reputation in the
retail market.
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Since it’s inception in 1981, Cash Bases has developed an
enviable reputation for innovative and reliable product design.
The Company has built up a detailed knowledge of almost every
conceivable procedure, process and security consideration
associated with cash handling and cashier operations in every
type of retailer.
From huge supermarkets to corner shops, from clubs & pubs to
petrol forecourts, banks to ferries, Cash Bases has considered
the requirements and supplied solutions. Cash Bases drawers,
have provided effective cash management tools for most of
Europe’s leading retailers and many of the best known global
brands.
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Vensafe ASA was established in 1998 and the headquarters are
based in Moss, Norway. The company operates internationally and
has established subsidiaries in Sweden, Germany and Belgium also
covering the Netherlands. Vensafe also operates through
distributors or partners in some other European countries and
signed the deal to work with Cash Bases in the UK in May 2005.
The company is the leader in development, marketing and sales of
shrinkage control systems to the retail market. Vensafe has put
product display and consumer convenience first and continues to
develop state of the art shrinkage control technology.
Vensafe has focussed on product developments in 2004 and the new
Vensafe Back Office System (VBS) was successfully implemented in
several major supermarket chains in Belgium, the Netherlands,
Germany and in Norway in 2005. It has also further developed the
company’s main product, the VS96 Maxx, with a touch-screen based
solution as a complement to the product cards.
In the four years since 2000 Vensafe has increased its revenue
by 106% to 51.707 NOK with a total of 1000 units successfully
installed across Norway, Sweden, Belgium, the Netherlands and
Germany.
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The Vensafe system, which takes its inspiration from the
traditional vending machine market, is a complete sales and
display system with two main functions. The machine eliminates
shrinkage of expensive, theft prone articles for the retail
trade, whilst at the same time displaying these products in such
a way as to improve availability and convenience for the
customer thereby increasing sales and profits for the retailer.
Key Points:
- Vensafe eliminates shrinkage therefore losses
are greatly reduced.
- Better product display of theft-prone articles
means improved availability and convenience for consumers
drives sales.
- Dramatic reduction in inventory costs signifies
there is no need to stock in anticipation of shrinkage,
inventory and product distribution in one place only and
total control of inventory for reordering purposes.
- Considerably less labour-intensive restocking
procedure as the process takes place in one area only,
customer self-service and no need to protect inventory.
- A better working environment is achieved from
the open and inviting checkout lanes, better contact with
customers, discourages thieves from frequenting the store
and fewer temptations for employees.
- Security cost reductions eg, no need for tagging
or product surveillance is of no consequence as the product
cards are of no value until they are validated at the
checkout counter.
- The system is flexible and can handle up to 107
different products.
- The configuration of the dispenser may easily be
altered if new products are to be introduced.
- Operational costs can be significantly reduced
when Vensafe replaces kiosks.
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