Cash Bases…   25 years of success in  manufacturing in the UK!

Cash Bases – a home grown success story...

 

Cash Bases, founded on 19th May 1981, is now the world’s largest manufacturer of customised cash drawers. With its manufacturing plant in Newhaven and sales offices in France, Spain and Germany it currently employs over 230 staff. Over recent years Cash Bases has expanded its portfolio and now supplies a range of products to enhance security and efficiency at Point of Sale. Its customers include most of the world’s leading retailers with exports now accounting for over 70% of its sales.
 

 

 

We questioned Phil Stone, MD at Cash Bases, on the reasons for this success...

What is the recipe for your past success...

Cash Bases has developed and maintained strong relationships with most of the world’s major retailers. Learning from our experience, we are successfully supplying products to overcome many of the existing and emerging problems faced by retailers at the Point of Sale. Turnover is expected to double within the next three years.

We listen to what our customer’s Point of Sale issues are and then design and manufacture products that address them. By investing in technology and our staff we produce quality products that are excellent value for money.
 

How have you grown since formation...

Our products are now used in over 70 countries worldwide and this year’s turnover is expected to be in excess of £17 million. In addition to our own offices in Europe we have distributors in Eastern Europe, Johannesburg, Sydney and Minneapolis. Our customers have become increasingly aware of the value our expertise can bring to them in solving all issues related to cash handling, security and efficiency at the Point of Sale.

Phil Stone, MD, says ‘We have unrivalled expertise in this market and we are world leaders in turning innovative ideas into products that bring real benefits to our customers. By investing in our people we deliver high quality products and provide a committed service, which in turn delivers outstanding value to our customers’.
 

What about your new products…

We continue to develop and source pioneering ideas to increase the security of our vast range of cash drawers and improve the operational efficiency in cash handling at the check out. We also market PowerBase, a fully mobile check out which utilises the latest IT communication and battery power technology, to many of the UK’s leading retailers.

In 2005, an agreement was signed with a Norwegian company to exclusively supply Vensafe a revolutionary new product that eliminates shrinkage of theft prone, high value merchandise. It also enables maximum product promotion and safe display whilst improving availability and convenience for the busy shopper. Over 1,000 Vensafe machines have already been installed across Europe and are improving the revenue and profit of all the retailers involved.

In 2006 we won exclusive rights in Europe to market Aspect Loss Prevention software, a data-mining tool that detects employee theft.

There are a host of other inventive products currently in development. The emphasis is very much on supplying what the customer actually needs and not just a “close fit”.
 

 

How do you see the future…

 

The Company has just experienced a record first quarter in terms of invoiced sales in 2006. This is in no small way thanks to the hard work of our Newhaven factory staff supporting our sales growth.

Our sales growth is due to the rapidly evolving market, the company is increasingly involved with developing existing and new ideas and turning them into real product solutions. Success in the future will come from the strength of our relationships with our end users, which we continue to nurture. The people that form Cash Bases genuinely believe that ‘Together we make it happen’.

 

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